The Weeknd is set to release his highly anticipated album Beauty Behind the Madness later this week, and he’s already making waves with the release of the music video for “Tell Your Friends.” Produced by Kanye West, Mike Dean, and and Grammy Award winning Record Producer, executive and songwriter Che Pope, this track was initially intended for Kanye’s own album before finding its perfect home with The Weeknd. Directed by Grant Singer, the video delivers a visually stunning complement to the song’s rich, soulful sound.

The Weeknd’s influence doesn’t stop there. He also co-produced Future’s hit track “Low Life,” where the melody from his own song “Often” was repurposed, creating yet another memorable collaboration between the two artists. These kinds of musical exchanges highlight the deep connections and creative synergies that continue to define The Weeknd’s role in shaping modern music.

Watch the “Tell Your Friends” video below: